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The most important thing in Facebook and Instagram ads
In 2021, I was running a particular auto placement ads across meta platforms.
I started around 1am in the midnight and surprisingly, it converted like CRAZY in the 1st day ever.
During learning phase?
Not very common!
I dished out high tickets values inside my ads creative and those came across it drop huge likes, comments, amazing commendation, etc.
“This is amazing value Jeremiah! Thanks for this!”
A Client confession in the comments among over 50 comments in the 1st day. 
But something surprised me!
What’s that?
I optimized my ads for leads generation, not plenty comments ad(engagement ad).
Instead of getting quality leads…
It was testimony comments pumping out from different corners.
“What’s exactly going wrong?”
I was contemplating in my heart and still not happy, despite huge commendations in the comments that I can use in my future sales page for testimonies.
I didn’t touch that ad throughout the 1st day and I was thinking about where problem is and the right solution.
I then decided to go through the entire ads again the following day and I was SHOCKED!
What was the hiding problem?
I forgot to add CTA to my ads copy and I directed the audience attention into my copy.
Happy audience couldn’t leave and they were expressing their joy through the comments.
CTA = The main goal
CTA = What you tell them to do at the final stage.
As a sales and marketing Expert.
I added the right CTA across immediately and finally replied over 200 comments that finally came through my ads with the same reliable CTA.
Already joyful Clients all followed the CTA immediately, subscribed their emails and jumped into my WhatsApp group immediately.
Still converted well.
So, I was so JOYFUL.
The main LESSON.
What is the most important thing in Facebook and Instagram ads?
Always tell them exactly what to do at the end of your copy and you will be highly successful.
And never forget?
Facebook and Instagram ads are all about testing.
Always test 5 CTAs minimum in your journey and get married with the most successful one and make millions.
Learn from my story and go easily.
Hope you have been blessed through this message?
Thanks for learning!
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